A Covid friendly solution for visitor attractions, and a game changer for learning and education 


The following article and Q & A has been written to highlight the educational, entertainment and commercial opportunities available to institutions and businesses by utilising interactive audio guides and narrators.

Introduction

The target for any company producing educational content is for the user not to realise they are learning.

Do Something Digital is delighted to announce a partnership with Canadian audio guide tech company Spoken Adventures, in a bid to bring interactive audio to the European market for brands and consumers.

At the crossroads between a podcast, audio guide, and adventure game, Spoken Adventure's technology offers a new way to experience storytelling by playing a role in the story through voice-based interactions. It can be deployed as a location based experience, just like a traditional audio guide, but runs on guests’ mobile devices, and it’s interactive, enabling users to ask and answer questions about what they see in an exhibit or read in print material. The application is geo-localized, and audio content can be triggered according to a users' interaction or location.

Primarily developed for entertainment, Spoken adventures is also a game engine and can be used to create gaming experiences such as adventure games, treasure hunts or escape rooms. It can also be played from home using print material including books, posters, leaflets, postcards and inserts via audio capsules that are triggered by naming legends written within images.

Marketing to Kids 1The reality for marketers is that media consumption and purchasing habits have shifted since the start of Covid-19, and for most brands, marketing budgets will have probably been reduced, meaning the need to deliver a successful campaign with a healthy ROI is more important than ever.  

In this article we look at the changing habits of children’s media consumption during COVID-19, and the challenges advertisers are experiencing, now in the post Covid-19 hangover, including commentary from a few brands that communicate and actively target children and parents to generate awareness and sales.

Unsurprisingly, since March 2020, the time children have spent interacting with digital media has increased significantly, particularly YouTube, TikTok & CBBC. This has meant keeping children responsibly engaged and entertained with new content flowing outside of social, video on demand, and non-commercial platforms is now the biggest challenge for brands looking to attract young audiences.

Working in sales and marketing for digital agencies, and being a master of my own destiny

Monday 30th March, and my third week working from home during COVID-19. I'd just had a shower, wearing a towel, almost ready to start the day at my make shift desk. I received a text from my manager at 08:55 asking if I was free for a chat.

My shoulders dropped, and paranoia set in, I'd just been paid for March, business was slow, and a call at that time was unusual. Also, a shocking number of friends and colleagues in similar sales or marketing roles had already being made redundant, furloughed, or decided to leave their job (yeah right)!

With all my best efforts, part of me knew my time was up, because my job was to advise a small agency on how to market themselves, and develop new business. But I was new to the business, senior, I wasn't charged out by the hour, and there was a new kid on the block called COVID-19.